Advertising
This category focuses on PPC ads displayed on search engine results pages (SERPs). Advertisers bid on keywords, and their ads appear when users search for those keywords. Display ads are visual or graphical ads that appear on websites, apps, or social media platforms. Advertisers can target specific demographics or websites to reach a wider audience. his subcategory involves PPC ads on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Advertisers can target users based on demographics, interests, behavior, and connections. Remarketing allows advertisers to target users who have previously visited their website or interacted with their ads. Ads are displayed to these users as they browse other websites or social media platforms. Shopping ads are product-specific ads displayed on search engine results pages or within shopping platforms like Google Shopping or Bing Shopping. Advertisers provide product data feeds, and the ads show relevant products along with pricing details.
- Search Engine Advertising
- Display Advertising
- Social Media Advertising
- Remarketing/Retargeting
- Shopping Ads
- Video Advertising
This promotes mobile applications through ads. Advertisers can use platforms like Apple Search Ads, Google Ads, or in-app advertising networks to drive app downloads and engagement. Local PPC advertising targets users within a specific geographical area. Advertisers can use location-based targeting options on search engines, display networks, or social media platforms to reach potential customers in a specific location.
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